If you’re planning an event for your business, or organising a trade show stand for your company, there’s a good chance you’re juggling enough to consider running off and joining the circus.
With so much going on, it’s hard to figure out the essentials. Who are you going with? Are you designing a trade stand from scratch? And – perhaps most importantly – will you be taking freebie gifts?
This neat show floor plan is your survival guide. Following each step takes you from the initial event organisation, right the way through until the big day itself.
It’s the simplest way to make sure that you’re not only completely organised from the get-go, but that you can get the most out of the event while staying stress-free. Remember, they’re for your benefit too – so take a look and get prepping.
This is the first step in making the magic happen. Planning is key, and when you have trade show stands to create and RSVPs to chase up, there’ll always be something you can find to do in advance.
When in the midst of all the action, don’t forget to breathe. While step one is all about planning as much as you can, step two is about remembering that no event can be pulled off 100% perfectly.
Ready yourself for the unexpected to happen and chances are you’ll be calmer and better prepared to deal with anything, if and when the situation arises.
In the wise words of Napoleon, an army marches on its stomach. Making sure everyone is well fuelled is great practice for two reasons.
Firstly, representing your company at a long events day requires energetic and enthusiastic team members – nobody wants to be distracted by rumbling stomachs.
Secondly, everyone is much happier if they are well-fed and watered. A happy team makes for a more successful event.
While a trade exhibition or annual company event will never exactly be ‘relaxing’, you should still ensure that you are well rested.
A good idea for back in the loading area stage is to make a schedule so that people can take regular breaks. This way there’ll be no worrying that your show stand has been left unmanned, or that one person is left doing all of the work to cover breaks.
Finally – remember what this whole event is about. Visiting the other stands and picking up some free giveaways is a great excuse to get chatting and meet some new faces, or catch up with old contacts. Don’t forget your business cards (and a sizable bag to carry home your freebies).