Welcome to the first of our ‘An Expert a Day’ feature! In honour of Small Business Advice Week, which is running from Monday 31st August to Sunday 6th September, we’ve got a panel of experts from a variety of business fields who’ll be sharing their exclusive tips.
Marketing is the first business area we’ll be kicking off with, and thanks to our in-house expert, Lynn Morrison, we’ve got a handful of key tips to get you started.
When it comes to owning a small business, your size and status of growth can make a big difference on how many resources you can put into your efforts.
Lynn’s broken it down into three key stages of business development. Read on to reveal where you should be at…
My company has barely even begun:
Kick-starting your start-up? Outsource marketing collateral to professionals – it’s about long-term investment for your brand. While you may be tempted to skimp, as costs are tight in the early stages of the business, going cheap in this particular area means that you’ll be costing yourself a lot more in the long run.
Invest in quality signage, business cards, and possibly the design of a generic, non-time-sensitive advert in a variety of sizes that can be recycled across many media.
My company is on its way:
If your company is growing, now more than ever you need to work out the ROI of your marketing efforts. Consider an internal marketing hire to keep on top of this.
While you may not have enough resources to hire a full time worker or a full team, a part-time staffer can be in charge of your outsourced efforts and keep your budget channelled into the right efforts.
My company needs to maintain:
So you’ve got the basics down. It’s now that you really need to put together a marketing strategy and this is something you may need to hire in more experts to do. Essentially, it’s all about ROI – return on investment.
Your strategic marketing plan will make sure you have matched up your products or services with the right audience. Once you’ve got the audience defined, you can begin working on custom messaging and identifying the best place to get out that message so that your audience will be likely to see it.
Need more expert advice? Check out our Small Business Advice Week competition, where you can win a tailored business help session with one of our expert panel. Click here to enter and find out more!