A huge part of building the profile of your brand today is managed in the realm of social media and online content.
In this context, ‘content’ should be interpreted in the broadest possible sense – from traditional written copy through to audio (for example, podcasts) and visual productions. If you think a particular medium could work to suit either your service or your product – or would appeal more to your target audience – you can experiment with that format to see how well it fits.
A new report released by UK video production company Groundbreak has shed light on the how consumers are moving from traditional media to online platforms for video content. The report reveals that 41% of consumers favour YouTube compared to 36% for mainstream TV.
This paradigm shift towards online channels opens avenues for new approaches to advertising and marketing, with particular focus on the power of video content. It also highlights the importance of a good game-plan for your social media, as the platform goes above and beyond traditional vis-à-vis networking, with your brand and business open to the potential to attract a much wider audience.
With marketing trends gradually shifting, and social media channels offering huge potential for advertising, the report concludes that businesses may benefit more from using video on their online channels.
The report also highlights the fact that a huge number of consumer responses – 71% of 18-24 year olds and 63% of 25-34 year olds surveyed– indicated that they would be more loyal to a brand that produced video content which they liked.
The issue at the crux of all this, then, is knowing how to produce video content for your website or your social media channels which your audience will enjoy, and in turn drive brand engagement.
We’ve put together a helpful guide on how to use video to promote your business. Click here to read our six step guide to producing successful video content.
If you’re not ready to embark on video creation yet, there are plenty of other avenues of creative content marketing that you can experiment with – and all of them offer something to your customer that traditional advertising can’t. Give it a go and see if you can’t improve brand recognition and loyalty.
Read Groundbreak’s full report on visual media clicking here.