2014 was an extraordinarily good year for one Telford-based SME. Following some hard work and a lot of support from their friends, the small company became the recipients of £10,000 that they could spend to promote their business. So how did they get the money, and what did they do with it?
The business in question is a managed IT solutions company called Rockford IT, which is located in Telford. While Rockford IT has been competing in the industry for over 10 years, their small size means that they are constantly stretched for resources – whether it’s time, people or money. And they’re not the only ones – over half (54%) of UK small or medium businesses agree that they are in a similar time-poor situation.
To put it simply – they were in need of a serious boost.
That was when their employees, friends and family came to the rescue. Rockford IT entered the Opus Energy Business Boost, offering a prize worth £10,000 awarded to a worthy SME who could drum up the most support on social media (enough to give any small business a great start to their year).
Not only would this SME win money to spend on advertising, they would be the lucky recipients of expert advice from one of the UK’s leading PR agencies, plus a toolkit press pack that would serve them long after their prize money has been spent.
After rallying up support from their workforce, their friends, their family and anyone online who could offer support, Rockford IT was announced victorious, and the champions wasted no time in putting their prize to the best use for their business.
“We chose to use our prize to cover an online and print advertising package in IT sector media, and we found the advice package and toolkit press materials really useful,” explained Darren Kirby, Managing Director at Rockford IT.
“It was great to receive the support of so many people who voted for us and enabled us to benefit from this great opportunity.”
Over in the Marketing department at Rockford IT, Nick Deane (Marketing Manager) was thrilled with the pathways that were suddenly open to them:
“It’s been a fantastic boost for us. It will give us a lot more exposure as it’s enabled us to benefit from national advertising to our target customers. The level of exposure and the reach of it is something we have really valued.”
So how can you and your small business follow in Rockford IT’s footsteps?
The Business Boost £10k from Opus Energy was a very special package dedicated to SMEs, and Opus Energy wants to continue offering this support for small businesses all over the country. This website – Opus Energy Gift – has been set up as an easy channel in which to give back to the small businesses that work the hardest and could benefit from a boost the most.
That’s why every month, there’ll be a brand new competition for your chance to win prizes all throughout the year. So keep your eyes peeled for the start of this exciting new campaign – it could be your turn to get lucky.