We challenge you to name a business that wouldn’t benefit from more customers and clients being able to find them online – we are in the digital age and Google, for now, is most certainly the king.
While most people know how important it is to have a digital presence (see what our Senior Digital Executive had to say about it over here), many businesses – especially start-ups – are still getting to grips with their online profile.
Getting an online footprint may sound like a time-consuming or technologically advanced task at first. However the clever people over at Google HQ, who can currently boast they are the most dominant search engine in the UK, have made it incredibly easy to put your business on the digital map.
Their newly updated, simpler than ever site, Google My Business, works hard to make your business as prominent as possible online, with little to no hard graft on the user’s end.
Check out the various features of Google My Business, and learn the benefits you can gain with our starter guide.
Be everywhere, all at once
While Google is most known for being a search engine, it has now expanded well beyond that with a whole host of other applications.
By setting up one simple Google account for your business, you can:
- Appear as a location on Maps (on every device – from desktop computers to smartphones)
- Show your opening hours and contact details at a glance
- Receive, read and respond to reviews from customers
- Interact with customers and the public on your Google+ page
No brainer, right?
No experience necessary
Because the guys over at Google are pretty savvy, they know that no one wants to be bombarded with technical information or hundreds of painstaking registration processes. All information on Google My Business is intuitively created with complete clarity in mind.
Even those who have never touched website creation and prefer their communications to be of the snail-mail variety will be able to follow their simple step-by-step registration and helpful tutorials.
Google My Business is kind of like a one-stop-shop. It’s easy to get started, and after you have put in your business name and address to put you on the map, you’ll be taken to your business page where you can add and edit anything you want.
Keeping things secure
There’s no need to worry about people changing your information or making fake accounts for your business. When you register your address, Google will send you a verification code in the post for you to type in. Your business information will only start showing up once you have completed this simple verification step.
Once your business Google account is up and running, you can check how well it’s working. Their ‘Insight’ tool shows stats and figures for how many people are actually visiting your Google page. You can also see how many of these people then decide to visit your website.
The final online step
“I already have a website, so I’m sorted.” While it’s tempting to hope that everything is done and dusted once your website is made, there are still other obstacles. For example, not all websites are easy to find, not all websites are easy to update, and few enable business owners to easily interact with their clientele.
Google My Business always works to complement a business’ website, and is the only way to also appear on Maps and take advantage of the various other features.
With so many well-maintained features that are subject to regular updates and security checks, it’s almost a bit hard to believe that Google My Business is a free service that literally any business owner can take advantage of.
Well, we checked and double checked, and it really is entirely complimentary. So what are you waiting for? Check out the Google My Business site to get started.