On any given day, the Facebook news feed is bursting at the seams with content from hundreds of sites, sources and companies just like yours, which means making your SMEs offering stand out is harder than ever before.
Some people buy ads. Others buy Likes or try to manipulate the news feed in other, inorganic ways.
But the only reliable way to consistently boost Facebook engagement is to post content that is entertaining and valuable to your customers.
But how to do this?
We’ve come up with a 5 minute guide that a page manager with any level of knowledge can implement. Follow these steps to maximise the number of likes and comments on your posts, and in turn, your website traffic.
Everybody loves a story. Telling a story through your content is a great way to add a personal touch, and will often encourage your followers to compare to similar situations they had or are having, opening up an instant means of connection.
People love to be involved and taken on a journey. And writing about personal experiences also makes your brand appear more human.
Be more human
Ignore any advice that says you should only ever be ‘professional’. Nobody wants to interact with a robot. Your brand image is an extremely important factor of all business growth, and your customers are more likely to put their trust in a brand that they see as warm and relatable, as opposed to cold and corporate.
Consumers know when they’re being manipulated, so just be yourself. Share ‘behind the scenes’ views of your business, interviews with real staff and your thoughts on the latest viral phenomenon. Have some fun and, by proxy, your audience will too.
Post at the right time
Based on Google Analytics research, the best time to post Facebook updates are around 12 PM, 3 PM and 7 PM, however these times many vary based on industry and demographic. So it might be worth setting up your own Google Analytics and seeing what times you’re getting the most engagement, and post then.
It may also be worth experimenting with posting at non-peak hours, too, when there isn’t so much competition in the news feed.
Post about trending topics
The algorithm for Facebook’s news feed rewards posts that are about trending topics, so it’s definitely worth having a look at what’s going on in the viral world, and seeing if you can start a conversation about it.
For example, if you know your customers will be watching a particular football match, you can post content around this, and ask which team they’ll be supporting. Or maybe your company has a unique opinion on a new piece of technology. It’s a fun way to interact with your fans.
Warning: try not to discuss controversial or divisive topics such as politics or religion, as this could lose you more followers than you gain.
Be creative with descriptions
Don’t simply reuse the title of the article you’re posting in the post’s description. Say something original that will catch people’s attention and stop them scrolling for long enough to click on your link.
Perhaps pull out an interesting statistic, be witty or write something that would be impossible for them to ignore.
If you do all these things, you’ll be well on your way to creating a business with formidable reach.
However, more important than all these things…
Posting something and disappearing will affect your reach and engagement when you come back in the future, so regardless of how often you post – make sure you’re consistent.
You can learn more about running a successful social media campaign here.