The growth of social media has presented business owners with the ability to exponentially grow the reach and scope of their business by opening them up to new channels and new audiences.
Instagram is a unique prospect when it comes to social networking; while Facebook and Twitter are primarily used for communicating via writing, Instagram only allows you to post photos or videos with short text descriptions. This gives you the opportunity to reassess the ways in which you present yourself to your customers.
Looking at yourself in this way allows you to do two things; firstly, it gives you the opportunity to reframe your business or your service and products. You become free to present what you do in a new light. If you own a hair salon, barber shop, or tattoo studio, an Instagram profile can become a portfolio for your work. If you’re in the hospitality industry, the platform is a great way to showcase your menu.
Secondly, Instagram allows you to use hashtags in the same way Twitter does, which boosts the visibility of your channel. By using relevant hashtags, you can make yourself more noticeable.
Here’s some tips on how to use Instagram to drive engagement for your business.
Instagram is a visual platform – so be prepared to put some thought into your photography. The arrangement, layout and overall composition of the picture are important, as you’ll want to grab your audience’s attention. Play with the arrangement of the pictures and try to keep each one fresh.
If you use hashtags correctly, you can make your business more noticeable by boosting the visibility of your channel. Using hashtags for your location and product can help attract attention by making more people aware of who you are, what you do and where they can find you.
Try to engage with your audience
Building a rapport with your audience gives you the chance to establish a relationship. Invite interaction by responding to comments, posting promotional messages and asking your customers to tag your business account in photos.
Less is more
If you can identify what makes an Instagram post a good one, you’re half-way there. The next key step is to not allow a well-constructed and well-delivered post get lost in a sea of mundane material. Post infrequently and make sure each post counts.
Want to learn how to use a more dynamic medium for promotional activities? We’ve put together a short guide on how to use video to promote your small business.