There’s nothing like a good PR stunt to grab the public’s attention and point it in the direction of your brand.
The best kind of PR stunt, though, is the one that makes people think, touches them, or inspires them, because it shows your customers that your brand is more than just a product or service; it’s a way of life.
Not only that, but when your customer is pondering the event, they are spending time thinking about your brand. It’s a win-win.
Here are six PR stunts that show the heart of business, and got people thinking (and talking) about a brand:
WestJet Christmas Surprise
Two planes full of passengers, one video Father Christmas asking what everyone wants for Christmas, and one group of WestJet employees (and owners, they’ll have you know) who want to make their customers’ dreams come true.
Everyone gets what they asked for from Father Christmas, whether it’s socks and underwear, a flat screen TV, or a plane ticket home.
Carlsberg Drinkable Poster
Perhaps this doesn’t qualify as “inspirational,” but you have to admit, finding out a billboard was actually serving unlimited free beer is a pretty amazing thing.
The whole thing was filmed, and watching people sit down on the curb with a beer and taking a moment out of their day makes you realize how important it can be to stop and enjoy life when you can.
What started out as a fairly tame fundraising campaign for ALS turned into the social media craze of the summer, as the challenge got passed around and around, snowballing through the digital stratosphere.
Eventually, celebrities were participating and challenging each other to take part as well. Critics questioned how effective the campaign was financially, but it transpired that over $220 million was raised. That money then ended up funding a breakthrough in ALS research.
Burger King Proud Whopper
The Proud Whopper was part social experiment, part feel-good story.
Burger King took a stand for gay rights by using its Whopper to tell people that “we are all the same inside” no matter what our exteriors look like. The commercial shows people eating the burgers and pondering the significance, but then, when the message is discovered, tears flow and there are smiles all around. It’s beautiful to watch.
T-Mobile Flash Mob
Back before flash mobs were a thing you could search for on Google and come up with millions of hits, T-Mobile tried one out at Liverpool station and filmed the whole thing.
What appeared to be a hall full of commuters gradually became 400 dancers performing a choreographed routine to music playing over the loudspeakers. It got such a positive response worldwide, it’s still considered to be one of the greatest flash mobs of all time.
Coca Cola Summer of Sharing
Leave it to Coca Cola to think up a PR stunt that celebrates individuals while bringing them together.
In this campaign, Coca Cola took 250 of the most popular teen and millennial names, along with terms like “friend” and “BFF,” and put them on their cans and bottles, in place of the company name. Everyone had to get one, and photos of the labels were all over social media.